Smarter Consolidated Holdings

Roofing and the businesses behind it

We back roofing businesses, and the people who run them.

We take equity stakes in roofing companies and their suppliers. We do not buy you out. When a manager is ready to run their own, we fund that too.

We are not a hands off investor.

Most holding companies buy a business, install reporting, and leave the operator to it. We run sales, marketing, back office, operations and data teams that work inside the companies we back. If your marketing is thin or your CRM is a spreadsheet, that is our job to fix, not a box you get graded on at the quarterly.

Roofing, and everything that sells into it

A roofing company is the middle of a supply chain, not the whole of one. We invest across it.

Roofing contractors

Established residential and commercial roofers with a real crew, a real book of work, and an owner who wants a partner rather than an exit. We back businesses that already work. We do not do turnarounds.

Suppliers to the trade

Distribution, manufacturing, software, staffing, claims and estimating services, equipment, accounting, finance. If roofing companies are your customers, you are in our market.

Demand and data

Agencies built for roofing, and the programmatic property, storm and permit data that tells a crew where to be next.

Sales

A sales team you do not have to hire

Our own reps work your market alongside your people, with the scripts, pipeline discipline, call review and pay plans already built.

Marketing

Demand at cost

Paid search, paid social, local SEO and lead handling run by our own team, at cost, instead of at agency rates.

Operations

The systems behind the crew

CRM, scheduling, production tracking and reporting. Digital first, because the estimate on the tailgate is where margin quietly leaks.

Back office

The part nobody wants to staff

Accounting, payroll, receivables and collections, permits, licensing and insurance compliance, run by people who do it all day.

The group

Brands and affiliates

The operating companies we back, and affiliates of our founders that work inside them.

  • Virtue Roofing Company
  • Complete Exterior Services
  • Comfort Climate Pros
  • ArcBridge Electric
  • Launch Smarter, roofer marketing
  • Service Setpoint, AI front office for trades